"It's easy to make excuses to avoid taking action. It requires discipline to find reasons to act." - Futurist Jim Carroll

I made this comment on stage at a recent event while working through a section focused on innovation strategies.
I knew right away I had something powerful!
Part of what happens when I provide very detailed, disruptive industry trends is that people become overwhelmed. Whether it's the new world of hyperconnected, intelligent medical device technology, digital twin manufacturing design processes, or the accelerated role of generative engine optimization in website marketing strategies, many in the audience often react with 'whoa!'
And I know what they are thinking. "I don't need to do that right now." "It can wait." "I can do it later."
Excuses.
Not action.
And then one day, they wake up, realize that they have fallen way behind, and suddenly know that it is impossible to catch up.
The future went past them.
But they had a choice.
They could have acted. They could have avoided the excuses and instead, decided to move forward.
They could have committed to the opportunities of tomorrow, today.
But they didn't, until it was too late.
What excuses are you making right now?
What actions are you avoiding?
Where is your future caught between the action/inaction line?
Food for thought!
Futurist Jim Carroll has long realized that perhaps 1/2 of every audience will never make it to the future in good shape.