Disruption

In a linear world, we had "industries." Banks were banks. Car companies built cars. Hospitals treated patients. Competitors were the people who sold exactly what you sold. In an exponential world, these definitions are disappearing - because the boundaries that define an industry are disappearing.

In 2026 and beyond, the sophisticated reach of a networked organization is not enough. It's no longer about the reach of the skills network, but also the speed with which they operate.

Instead of building a plan, build a series of pivots, so that you are ready for whatever the hell happens!

We understand “1, 2, 3, 4, 5.” Slow, linear growth. But it seems we are biologically incapable of intuitively grasping “1, 2, 4, 8, 16, 32.” Wildly fast exponential growth

In a linear world, you could slowly roll out a new initiative over two or three years. You had the luxury of all the time in the world. But in an exponential world, that doesn't work.

If you chase every shiny object, you will exhaust your organization and achieve nothing.